Introducing our refreshed brand for Port Sunlight Village Trust

Every brick, every person, has a purpose. That’s the message that underlines the refreshed identity we’ve just launched for Port Sunlight and Port Sunlight Village Trust.

Why refresh the brand?

Port Sunlight Village Trust has undergone several tweaks to its brand over the 27 years we have existed, with the last refresh taking place over a decade ago. A lot has changed since then. We’ve developed significantly as an organisation, both in ambition and our priorities. It’s never been more important that we can communicate effectively with our stakeholders – from the partners and funders that make our ambitions possible, to the residents and visitors who make this village the thriving community it is.

So, having launched our 2025–28 Strategic Plan, we felt the time was right to invest in a brand that could support our future: reaching new audiences, strengthening our position as a charity, and creating a more engaging sense of place for the people who live here, work here, and visit us. We have worked with the award-winning Liverpool-based agency Poke on this project, who provided their invaluable expertise and experience in creating effective brands.

One of the challenges we wanted to solve was having a brand that could provide a joined-up identity for both Port Sunlight Village Trust and Port Sunlight itself, depending on what we are saying and who we are saying it to.

What’s new

• An adaptable and characterful new logo that enables us to confidently communicate to our different audiences, from residents to visitors
• A vibrant colour palette inspired by the village, from ‘Sunlight Orange’ and ‘Lifebuoy Red’ to rosy pinks and leafy greens.
• A distinctive and unique typeface, which takes inspiration from lettering found across the village and in Port Sunlight Museum’s archive.
• A new tone of voice, so that everything we write feels warm, confident, and true to the village’s spirit.
• Patterns taken from Port Sunlight’s buildings that – paired with people-led photography – brings the village’s unique identity to life.

What stays the same

Our name, our heritage, and our commitment to this community remain unchanged.

Our brand is now bolder, warmer, and looks to the future, while staying rooted in the heritage that makes this village so special, and we’re excited to bring this new identity to life across everything we do.

A word from Poke

Paul Lowcock, Creative Director at Poke Marketing, said:

“We were absolutely delighted to be given the opportunity to rebrand one of Britain’s most remarkable places. Port Sunlight isn’t just a beautiful village. It’s a story about people. Every building, every garden, every pathway, every worker and every resident has played a role in shaping what makes this place so special. What struck us most was how relevant many of the founding principles still feel today. The focus on wellbeing, community, opportunity and respect for people remains incredibly powerful. Our challenge was to create a brand that honours that legacy whilst inspiring new audiences to discover Port Sunlight for themselves.”